The Bachelor of Business Administration (BBA) Program is a 3-year, campus based program offered with a view to impart in-depth knowledge and broad understanding of the basics of management. The program focuses on various areas of management and also equips them to pursue MBA program in due course.
Sales Management, Advertising and Sales Promotion, Working Capital Management, Life Insurance, Management Information System, Services Marketing, Consumer Behavior, Bank Management, General Insurance, Database Management Systems.
Dynamics of Social Change, Current Affairs - Indian, Heritage of India, Introductory Philosophy, Comparative Religion, Current Affairs - International.
The BBA program consists of 36 courses covered in six semesters spread over three years. Students are also required to do summer internship after completion of Year I and Year II respectively.
|Program Structure for 3-years BBA Program|
|Summer Internship - I|
|Summer Internship - II|
The program structure is subject to periodic review